Forget those long-copy, hype-filled magalogs, sales letters, and landing pages! You can make a lot more money writing pay-per-click ads, e-mails, slogans, radio commercials, press releases, and other short-copy assignments.
Dear Writer:
"I want to make six figures as a copywriter," RJ told me the other day. "But I absolutely loathe writing those long-copy, hype-filled direct response sales letters."
RJ seemed discouraged and depressed. So I decided to let him in on a little secret I was holding close to the vest.
"Forget long-copy direct response," I told him. "You can actually make more money writing easy short-copy assignments - like pay-per-click ads ... banner ads ... e-mails ... press releases ... billboards ... print ads ... radio commercials ... and 30-second TV spots."
"How can that be?" asked RJ. "I read all the time about the huge fees copywriters get for landing pages and magalogs -- $5,000 ... $7,500 ... even $10,000 per assignment. How can you make that much writing a tiny online ad?"
So I told RJ the secret, and now I'm telling you, too:
Yes, it's true that on a per assignment basis, long-copy projects naturally pay more than short-copy projects.
But these long-copy projects are thousands of words long - and can take many days or even weeks of hard labor to complete.
For example, a client offers you $7,500 to write a magalog. You rub your hands in eager anticipation of the big check you'll collect.
But when you're done weeks later, you have an 8,000-word manuscript you've sweated over - earning less than a dollar a word.
Then the client asks you to write a Google Ad Words ad - one ad for $250 - for the same product.
Unbelievably, it takes you literally only a few minutes. And only 9 words long, the ad has earned you $27 a word - more than 27X the per word rate of the magalog!
You see, when compared on a per hour or per word basis, short-copy assignments are almost always much more profitable than long-copy assignments.
This is the secret that not one copywriter in a hundred knows. And it's a secret that can dramatically increase your writing income while making your work much easier and more pleasant.
Dash off quick copy for big bucks
Writing a magalog or landing page is like running a marathon. It takes tremendous stamina and energy, and can leave you panting.
Writing short-copy assignments is like taking a short sprint or brisk walk: easier and more pleasant. Start in the morning, e-mail the copy to the client before lunch the same day.
Now, in our e-book Big Money from Short Copy, pro copywriter Eddie Adelman and I show you the secrets to maximizing your copywriting income per hour ... and per word ... with short and easy copywriting assignments.
In it, you will discover:
- 5 steps to writing a winning press release. Earn up to $800 for a page of copy. Page 45.
- One of the best-kept secrets about how to make money as a freelance copywriter. Page 3.
- An amazing assignment that can pay you as much as $14 a word. Page 41.
- 7 fundamental rules for writing winning catalog copy. Page 21.
- A simple writing assignment that's easy to do - and can earn you $2,400 a day. Page 4.
- 7 tips for writing successful short-copy promotions. Page 6.
- 10-point checklist keeps your catalog copy on track. Page 25.
- The ideal mix of copywriting assignments for your freelance business. Page 7.
- How to make up to $300 an hour writing short and sweet e-mail messages. Page 13.
- 6 rules for writing articles. Page 50.
- 11 steps to writing winning slogans and tag lines. Page 38.
- 6 tips for writing online newsletters your clients will pay up to $3,000 per issue for. Page 14.
- Multiply your freelance copywriting profits by writing an auto-responder series. Page 15.
- Get paid up to $1,000 per page for writing straightforward product descriptions for these special publications. Page 20.
- 10 tips for writing kick-butt TV commercials. Pays up to $376 an hour. Page 30.
- 10 greatest advertising slogans of the 20th century. Page 36.
- Writing the script for an online video: what length is ideal? Page 77.
- Make money writing Google Ad Words pay per click ads. Each ad is only about 9 words long - and you can charge up to $10 a word. Page 58.
- Earn $200 an hour as a freelance publicity writer. Page 44.
- 21 idea-starters to help you writing winning advertising slogans. Page 40.
- 8 techniques for writing great radio spots. Page 85.
- How to earn up to $3,000 for writing a single page of copy. Page 92.
- Earn up to $2 a word ghostwriting articles for business executives. Page 48.
- 9 tips for writing an effective banner ad. Page 57. Pays up to $16 a word.
- Make $250 an hour writing speeches. Page 65. Plus: the 3 parts of a winning speech. Page 69.
- 10 situations in which you might be asked to write a video script. Page 74. Pays up to $4.70 per word.
- 5 proven techniques for writing good video scripts. Page 79.
- Radio commercials are easy to write and they can pay up to $167 an hour. Page 84.
- Great copywriting assignment pays you up to $8 per word. Page 92.
- The 4 functions of headlines in print advertisements. Page 95. And: the 8 different types of ads. Page 95.
- Make money writing scripts for those pesky telemarketing calls - pays up to $3 per word. Page 107.
- 3 steps to coming up with great billboard copy. Page 112.
- And much, much more ....
Praise for Bob Bly's marketing
and business advice
"You are awesome! I will always come to you first for the products that I need. You have class, integrity, brilliance, naturally gifted, and you are second to none! I am impressed with and appreciate your prompt response."
--Adella Pugh
"Once in a blue moon, you get the chance to meet a living legend, one of the great men who has shaped his chosen field. In my unending pursuit of powerful marketing, I came face-to-face with just such a man. Robert Bly is America's Top Copywriter and a genius marketer. He's authored over 70 books for McGraw Hill and others, and gets paid more per word than nearly every author in America. Like all great men, he is a teacher and mentor extraordinaire. He freely shares the secrets of turning marketing into money."
--Dick Larkin
"Bob, your stuff is always so good that even though I'm retired now, I have to read it!"
--Gary Bencivenga
"You are someone I've grown to admire greatly. You share your knowledge with and encourage people in achieving their dreams, trying new things, and learning tricks of the trade. It's a rare 'guru' in our world today who is thoughtful and kind enough to help up and comers find the path to success. In my opinion, you are the very best. I'm grateful to you."
--Linda Capriotti
"After considering a number of high-level marketing professionals and reflecting on the matter for several weeks, I made the decision to ask Bob Bly to share the stage with me for my Twin Keys to Wealth-Building Conference. The reason I chose Bob is because I am convinced that he can deliver more tangible value to conference attendees than any other marketing or Internet expert on the planet."
--Robert Ringer, best-selling author
"I love your e-mails. Read every single one of them as they come in."
--Dr. Paul Hartunian
"I have huge admiration for your work. You're one of the few guys out there selling real information -- and selling it at a reasonable price! I think what you're doing is head and shoulders above others."
--Mark Joyner
"I receive so many e-mail offers -- too many -- but Bob always delivers a product worth having. The marketplace for writing and marketing products has become over-hyped; in that environment it's reaffirming to see that Bob continues to stand for a level of quality that matters -- and happily, at a price that works. "
--Peg Prideaux
"Thank you for sending out your e-mail newsletter. There hasn't been a single issue you've sent out that I didn't learn something."
--Len Bailey
"I have bought a lot of your info products. The price is the most reasonable of what anyone is asking for their info products, especially considering the information is more to the point and more valuable than 99.99% of what is out there on the Internet."
--Christine Loff
Act now and save $20
The cover price of Big Money from Short Copy is a very reasonable $49 - and that's what it will be selling for later this year.
But for a limited time only, it's yours for just $29 ... a $20 savings off the list price ... less than I charge for just 5 minutes of my time!
And that's your investment only if you agree with me 100% that Big Money from Short Copy can help you become a successful six-figure copywriter -- without writing long, hype-filled sales letters and landing pages.
If it doesn't, then it won't cost you a penny. Here's why....
Our 100% iron-clad
guarantee of satisfaction
I totally guarantee your satisfaction with our e-book, Big Money from Short Copy.
If you are unhappy for any reason ... or for no reason at all ... just let me know within 90 days.
I'll give you a full and prompt refund. And you can keep the e-book with my compliments.
That way, you risk nothing.
But I urge you to hurry.
This special LOW PRICE of only $29 (a $20 discount off the $49 cover price) is for a limited time only.
And once it expires, it may never be repeated again.
So what are you waiting for?
To order Big Money from Short Copy on a 90-day risk-free trial basis, just click here now:
Sincerely,
Robert W. Bly
P.S. Order Big Money from Short Copy and you get a FREE Special Bonus Report, Copywriting: the Master Touch (list price: $29).
In this free 54-page report, you'll discover:
- Increase response 900% just by changing your offer - page 50.
- 4 steps to selecting a winning premium - page 6.
- Double your inquiries and sales leads with a "bait piece" - page 46.
- The 4 levels of features and benefits to include in your copy - page 32.
- Avoid this common mistake when creating your guarantee - page 48.
- Tips and techniques for improving your renewal rates - page 12.
- The easiest way to convince skeptical buyers to do business with you - page 44.
- What words sell best? - page 41.
- Free content from Uncle Sam saves marketers time and money - page 9.
- How to use sincere flattery in your copy - page 35.
- Secrets of successful business-to-business e-mail marketing - page 17.
- And so much more....
Best of all, this bonus report - a $29 value -- is yours to keep FREE ... even if you request a refund on the e-book!
To order Big Money from Short Copy ... and get your FREE Bonus Report ... just click below now:
Bob Bly is a full-time freelance copywriter specializing in online, direct response, and b-to-b marketing. He earned more than $700,000 last year from his freelance writing, and became a self-made multi-millionaire while still in his 30s.A copywriter for more than a quarter of a century, Bob has written promotions for over 100 clients including Phillips, Agora, KCI, 21st Century, Weiss Research, EBI Medical Systems, Sony, IBM, AT&T, Grumman, Crain Communications, McGraw-Hill, Intuit, and AlliedSignal.
Bob is the author of more than 70 books including The Copywriter's Handbook (Henry Holt) and Internet Direct Mail (NTC Business Books).
He has published more than 100 articles in such publications as Subscription Marketing, Direct, Business Marketing, Writer's Digest, and Amtrak Express.
Bob's writing awards include a Gold Echo from the Direct Marketing Association, an IMMY from the Information Industry Association, two Southstar Awards, an American Corporate Identity Award of Excellence, and the Standard of Excellence award from the Web Marketing Association. He also taught writing at New York University.
Bob has appeared as a guest on dozens of TV and radio shows including The Advertising Show, Bernard Meltzer, CNBC, and CBS Hard Copy. He has been featured in major media ranging from the LA Times and Nation's Business to the New York Post and the National Enquirer. He was a featured speaker at the 2006 annual conference of the National Speakers Association.
Around his 50th birthday, Bob started CTC Publishing, a small Internet information marketing business, with no products and no web sites. A few short years later, he has over 50 information products and five dozen web sites generating average daily passive income of over a thousand dollars.
about Bob Bly
"Good things are happening. I am getting a steady stream of Trial and Demo requests from the new site. These requestors are filling out the entire contact form. The site is simpler now, and I am still working to make it even more so. I appreciate your work."
—Jim Romano, DataForceOne
"Thank you so much for your wonderful work. It has been a pleasure working with you and I look forward to working with you on another project in the near future. You were always available, quick to answer questions and always exceeded my expectations. You truly are a gifted writer."
—Aaron Griffith, The Griffith
"Bob, again thanks for the great copy. You consistently help us reach customers with compelling, actionable content, when others just can't!"
—William McElleney, IBM
"The feedback keeps coming in and we all agree yours was a truly helpful, useful, insightful and effective workshop. You did a fantastic job inspiring the troops and we've already begun applying some of the key learnings."
—Paul Connors, Copywriting Manager, A large financial services company in the Chicago area
"Bob...your creative work, patience, and 'partnership' with us at IT Group has virtually propelled us to another level of business professionalism and recognition. The response we've received from your letters has been nothing short of tremendous. We've not only derived significant business from these unforgettable mailings--your efforts have sparked a creative energy within our ranks which will assist us in years to come. Thanks for your guidance and counsel."
—John A. Fallone, IT Group International
"I hired Bob on his reputation, and found it is well-deserved. His fact-finding process in preparation to write our copy was both painless and enlightening. The final deliverables were right on time as promised, and better than expected – which is saying a lot because my expectations were high. The first time I read his copy for our project, I literally got chills down my back – he nailed it the first time. Wow."
—Dennis Rosenberg, VP Marketing, VNUS Medical Technologies, Inc.
"Bob Bly did an amazing job with our company brochure. We are very impressed with his capacity to learn our product and to write copy so clearly and pointedly. Bob Bly is a great marketing investment."
—Michael Manoussos, Manhole Barrier Systems
"Great white paper! I'm in favor of the entire submission. Please congratulate Bob on a great effort."
—Michael C. Howard, Chasm Recovery
"Your Tax Loopholes ad looked great and is performing very well. Thanks for the strong copy."
—Brian Kurtz, Boardroom
"You did an excellent job. It's been a pleasure working with you on this project."
—Edward Brunet, Decatur Professional Development, LLC
"Thank you very, very much for doing such a great job on the ad. I was one of those folks who would read the ads in the DAK catalog by Drew Kaplan and this was as enjoyable for me as that."
—Chris Pickering, MeritDirect
"Bob . . . Just got the copy and advertisement you did for my new book . . . It's great! You are good! Great job . . . you have tremendous insights into what excites and what sells!"
—Don Libey, Libey Incorporated
"In my opinion, you are the best copywriter in the software industry."
—Judy MacDonald, Director of Marketing, Direct Response
"When I received the piece, I thought, I'll have to skim over it now and read it later. But, once I started, I couldn't stop! You did a GREAT job with Ken's story. I love it. It kept me reading. I'm VERY pleased with it."
—Craig Simpson, Ken Roberts Company
"Bob, It's been a pleasure to work with you!!! Thank you so much! I'm very happy with the copy; I feel it will give me good results."
—Alejandra P. Bigai, Romanicos Chocolate
"Thanks again for a great job."
—Davis Ross, Ross Advertising
"I just wanted to thank you again for the excellent work you did for us. You are the man and I can't tell you how much I admired your approach and service. Although I've never worked with a copywriter before, I think you set the standard pretty high. I look forward to working with you again. You certainly have my vote for the next round!"
—DP Jovine, Tycoon Research
"Great job – I'm always amazed at how you can boil the complex down into simple terms. It flows very well."
—Kyle Hodgens, Capital Financial Media
"Thank you for the copy. I see why you're the expert. It's so simple, it's brilliant."
—Sau Hyoung Pak, Big Machine
"The radio spots are very well done. I am very impressed with your work and copywriting expertise. We will be making the changes to the print ad as you suggested. In the future we may work with you to design a totally new print ad. Again I'd like to say I'm impressed with your services. You were prompt, informative, and definitely know your stuff. We will be recommending you to others and doing repeat business."
—Joshua Andrews, Health Solutions, LLC
"When people get to the promotion, the promotion has a good conversion rate. In one test, it actually had a 14% conversion to sale... can't ask for much better than that."
—David Galland, Casey Research
"I loved the ad! I don't see any reason for revision so I have already put through a check request for the balance I owe you on the ad. We are very excited about this one. I can't wait to see how it does. Thanks so much!"
—Alice Wessendorf, Agora Health Book
"I show off the work that we did on lead generation for negotiation -- as well as the conversion program from HMCL -- as big successes."
—Paul Szymanski, Harvard Business School Publishing
"Thank you for being very instrumental on making the launch of the wealth management book such a resounding success. It was so successful that we had to request more copies."
-Ingrid Boney, II
"Thanks, Bob! You are awesome to work with."
-Matt Morsa, Stock Secrets, Inc.
"I've spoken to a thousand copywriters over the years and Bob Bly is the best. He knows what he's doing."
-Joe Culotta, Natural Medicine Co.
"I am happy to report to you that your piece out produced the 4 other packages we tested against it. I want to talk to you about another project...."
-Nick Roumi, Pacific Coast Funding
"This is an outstanding letter. Really nice work!"
-Paul Szymanski, Harvard Business School Publishing
"Like the package ... the tone ... I think it's excellent."
-Bill Caskey, Caskey Sales Achievement
"We are very pleased with your copy approach because your copy seems to speak to the neurologist better than the copy in previous promotions. Moreover, your copy presses the sell better and more effectively. I really value your direct marketing copy capabilities and I'm thrilled to have you working with MedLink."
-Jim Chacona, MedLink
"Just wanted to take a moment to sincerely thank you for the hard work and energy you've poured into the Sinatra product package. You are a joy to work with."
-Gail Diggs, Phillips Health
"Thanks again... you did a great job."
-Caleb Cherry, Capital Financial Media
"You are a genius! I rarely love copy this much from the get-go. You hit it on the head!"
-Sara Pond, Nightingale-Conant
"The original ad insert of 'Wall Street's Loss is Your Gain' continues to kick butt -- pulls 12 to 15 subscriptions a week. Not bad for a $500 investment made 5 months ago."
-Charles Mizrahi, Stealth Stocks
"As a marketing professional, for 17 years I wrote my own promotional material. But I am not a professional copywriter. It wasn't until I took my own advice that I started getting the results I deserved. With Bob Bly, I got what I wanted - in the promised time frame - with re-writes - and the results I wanted. Thanks Bob!"
-Mark Amtower, Amtower & Company
"I found your ad copy compelling, powerful...even entertaining. You really communicated the 'feel' of the message we are selling. Thanks for such great work, Bob!"
-Ashley Earnhardt Aiken, Thomas Nelson Publishers
"Bob wrote the most ballsy ad in the history of Dynamic Changes and it set sales records this fall. People couldn't stop themselves from responding."
-Richard Scheffren, Dynamic Changes Hypnosis
"Last year you did all the copy on the What Would Jesus Eat brochure. It was wonderful and I believe is one of the reasons that the book continues to do so very well."
-Pamela Clements, Thomas Nelson Publishers
"Your work for me is outstanding."
-Thomas Massie, BRIDGELINE Software
"Your copy looks great. Thank you for the great job. I want you to know that one of the things I'm grateful for this year is meeting you and developing a relationship which is beneficial to both of us."
-Jack McDonough, U.S. Tax Corporation